Hi. My name is Erik. I’m currently the Director of Web Communications at California Lutheran University in Thousand Oaks, CA.

I’ve worked in higher education for 12 years as a web designer, developer, photographer, videographer, and probably some other things as well. I have a BA in Multimedia and an MBA in Marketing.

I consider myself a web generalist. My goals are to acquire knowledge covering all aspects of web development and marketing, create great web products that provide great experiences, and grow in business knowledge and application.

General principles

  • Job descriptions are starting points, not written in stone, and should be ventured past from time to time.
  • With a small team, you’re going to wear a lot of hats. It’s a blessing and a curse.
  • With a small team, you’re going to do a lot with very little. It’s a blessing and a curse.
  • Things will keep changing, faster and faster. Learn how to adapt. Sink or swim.
  • “This is the way we’ve always done it” is the worst excuse ever.
  • Siloed thinking leads to sub-optimal systems -> customer pain -> damaged brand perception -> reduced lifetime value.
  • Marketing = anything anyone inside the business does to interact with anyone outside the business.

From the greatest TV show ever

“Education is the silver bullet. Education is everything. We don’t need little changes, we need gigantic, monumental changes. Schools should be palaces. The competition for the best teachers should be fierce. They should be making six-figure salaries. Schools should be incredibly expensive for government and absolutely free of charge to its citizens, just like national defense. That’s my position. I just haven’t figured out how to do it yet.” – Sam Seaborn, The West Wing